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Prices Go Up

Rishi Rawat Blog 4 Comments

Most sites that are running an ad say something like- Sale ends October 22nd. Wonder what would happen if they changed that line to- Prices go up October 22nd?

Order Confirmation Email with Personality

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My friend Justin Marciszewski shared this: Adding a personal touch to your marketing messaging is a great way to generate Likability, and it’s no secret that shoppers are more likely to buy from people they like. A shopper may not even read beyond the first sentence of a message unless it has personality. Your business is made of individuals with …

What’s Your Story?

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I don’t understand why most sites either: 1: Don’t tell their story. 2: Tell a formulaic story. There is no template for an About Us page.  All you have to do is give the world a glimpse of who you are and what you stand for. The first thing does when you land on their homepage is show a …

Using Email for Word-of-mouth Marketing

Rishi Rawat Blog 2 Comments

Word-of-mouth marketing is so powerful. But it’s hard to get right. Here is an idea I thought up: DANAT is a gourmet chocolate manufacturer (not a real company). Their fans absolutely love them but only 0.005% of chocolate lovers in the US even know of DANAT. DANAT could spend on spray and pray marketing but they want to use their marketing dollars wisely. DANAT wants …

Super Cool Order Confirmation Email

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Order confirmation emails are boring.  And the reason is simple: order confirmation emails are generated after the customer has given up their credit card info.  So why bother making it cool or interesting?  That’s what the retailer is thinking, anyway. But that isn’t how thinks.  Here is their order confirmation email: Thanks for your order with CD Baby!   …

Subtle Trick

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We marketers scream when we want the user’s attention.  We use comically large fonts and ugly color contrasts; not because they’re beautiful, but because we know the loudest elements capture attention. But there is another way. I was on this product page … … and one of the first elements I noticed was the $ symbol to the left of …

Jerry’s Bloopers

Rishi Rawat Blog Leave a Comment is a furniture site.  On their homepage they have a link to a page called Jerry’s Bloopers (pointed by red arrow in screenshot below): First of all, this is a super clever page name and the link begs to be clicked.  Then, when you do click it you’re greeted by this banner– Very clever.  I love it.

Great About Us Page

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Great About Us pages draw us in and remove any lingering shopper doubt.  We wrongly assume that large companies can’t have a warm and fuzzy About Us page.  They can.  Here’s one example:

Small Tweaks Are Amazingly Powerful

Rishi Rawat Blog 2 Comments sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message— Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. …