Yelp Is Not A Dating Site, But…

Email marketing, by and large, is a way for marketers to manage recall through saturation. Academically we all realize flooding is bad (unclassy) marketing but because it works we do it anyway. Fortunately, the good folk at Yelp.com have decided to try something different. Their editorial team actually parsed customer experiences and comments and created …

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Product Descriptions And Their Lack Off

I don’t know about you but the way etailers describe products makes me want to abandon my shopping cart. Here is a randomly selected product description from a randomly selected etailer, pcmall.com: And now for my version. To make this task realistic I gave myself only five minutes to write. I believe most etailers should …

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Same Product, Totally Different Brand Experience

I wanted to see how different retailers sold the same product, and so, for the sake of this study, randomly picked the Alpine CDE-9870 car CD system and compared it with 2 retailers specializing in car stereo systems: – Crutchfield – Car Toys Both Crutchfield and Car Toys are established multi-channel players. Crutchfield mails out …

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