Of the 7 conversion triggers Story is probably the most powerful. But, what is Story? Story is the … Continue Reading
Written form of the video above:
As marketers, we tend to want to put the consumer into price … Continue Reading
Often, what you stand for is even more important than the product you sell. Flowers for Dreams is … Continue Reading
Narrative Control is an attempt to make something positive that is or will be perceived as negative.
Fear … Continue Reading
A marketing lesson from Comcast:
During the holiday selling season websites typically add a sitewide design theme and/or message:
But they keep the … Continue Reading
If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy … Continue Reading
I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many … Continue Reading
Marketers know 2 things:
1: The biggest obstacle with buying online is overcoming the trust hurdle.
2: Shoppers … Continue Reading
We know that making a connection with the consumer can increase conversions through price points, warranties and guarantees … Continue Reading