Helping Shoppers Search Quickly

Vistaprint.com sells 1000s of business cards (among other things). I saw this ad … … so I clicked it.  That took me to this page– http://www.vistaprint.com/gallery/IAEAAAABAAAAAAA=/premium-business-cards.aspx Screenshot– What I love about this landing page is that it was designed for someone arriving from the ad.  Vistaprint.com realizes when shoppers are presented with 168 X 24 …

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Did You Find What You Were Looking For?

With on-site search etailers can measure result page effectiveness by observing Search Exits and Search Refinements.  However, the big limitation with analytics is that it only answers the “what is happening?” question.  To get to “why is this happening?” we need to make a small code tweak and display this below result page (borrowed from …

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Capturing Intent

Like most e-tailers overstock.com suffers from the 3% conversion infection.  I don’t actually know their conversion rate but let’s just go with the industry standard here. We know everything about the 3% that transacted but very little about the 97% that didn’t.  Yes, we could study their click trails but that’s indirect evidence. Overstock’s solution- …

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