My Holiday Shopping Experience

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of …

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How to Use Serendipity in Email Marketing

Serendipity is one of the 16 conversion tactics. It has two sub-categories: Luck and Clairvoyance. Luck creates the sense that the user is lucky to have come across something on the page. Clairvoyance creates the sense that the seller predicted something about the user. This email from TicketMaster is a great example of Luck within …

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