As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?
Sometimes, it makes sense to go in the opposite direction of the crowd.
No one likes popups. But there are ways to make yours stand out.
This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.
You don’t always have to bring out the big guns. Sometimes the most subtle tweaks drive the best conversion improvements.
Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.
Make your messaging stand out by personalizing it. Here is a clever tactic being used by smiledirectclub.com.
Understanding buyer psychology can fundamentally improve the performance of your Amazon listing. In this example, we talk about improving Enhanced Brand Content (EBC).
Here is a really clever way to make your product pages convert a lot better. And it’s simple.
When your messaging resonates with visitors they slow down and pay attention. And then you win.
Know what’s more effective than email marketing? Nothing. See this quick post to see how you can double email signup rates.
Remarketing/retargeting is incredibly powerful. With custom landing pages you can make it even more powerful.
Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …