Ctshirts.com shows their 94% customer satisfaction seal right on their homepage–
Is that a good or bad thing? … Continue Reading
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) … Continue Reading
Most sites draw attention to their product reviews in one of these formats (blue boxes below)–
Ballarddesigns.com … Continue Reading
There’s no doubt that customer reviews generate conversions. http://www.kitchenwaredirect.com.au/Current-Specials/Top-Sellers-On-Sale/Scanpan-Classic-Covered-Chef-Pan-32cm is a product page with 75 reviews. But kitchenwaredirect.com.au… Continue Reading
We know 5 positive reviews are better than 0. But for a product with 4.5 stars does it … Continue Reading
Folica.com specializes in hair products. Their site has 100s of products and 1000s of reviews. How could we … Continue Reading
While registering a LLC on LegalZoom.com I was given customer testimonial encouragement every step of the way (observe … Continue Reading
If restaurants added a feedback feature on bills it would give valuable input on how people liked individual … Continue Reading
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.