Beyond Reviews

There’s no doubt that customer reviews generate conversions.  http://www.kitchenwaredirect.com.au/Current-Specials/Top-Sellers-On-Sale/Scanpan-Classic-Covered-Chef-Pan-32cm is a product page with 75 reviews.  But kitchenwaredirect.com.au understands that sometimes a potential buyer might have a question that isn’t answered in a review, or is too time consuming to locate.  And this is why they have a feature called ASK a Question on the …

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Review Count

We know 5 positive reviews are better than 0.  But for a product with 4.5 stars does it matter if the review count is 48 or 25,631? According to social commerce company Reevoo more reviews = higher conversion even at higher numbers: 50-100 reviews: 3.9%, 500-1000 reviews 6.4%.

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Handwritten Testimonials

Folica.com specializes in hair products.  Their site has 100s of products and 1000s of reviews.  How could we make reviews more persuasive?  They should pick a popular product and for any customer that buys this item two weeks after purchase mail out two pre stamped postcards requesting a handwritten testimonial.  Scan these testimonials.  Then run …

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Dishola For The Offline World

If restaurants added a feedback feature on bills it would give valuable input on how people liked individual dishes.  As long as the feedback process was painless most patrons would participate and the information could be integrated to update the menu.  Avinash has shown how simple feedback gives valuable insight through 4Q, my idea merely …

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