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Ann’s PPC

Rishi Rawat Blog 6 Comments

I was doing a search for a Dynamo LED Flashlight and was presented 3 ads– Sierratradingpost.com has done something incredibly clever here.  They know, that we know, PPC ads are very ‘salesy’.  So Sierratradingpost.com is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out.  And it worked.  When I clicked the ad I was …

Review Count

Rishi Rawat Blog 4 Comments

We know 5 positive reviews are better than 0.  But for a product with 4.5 stars does it matter if the review count is 48 or 25,631? According to social commerce company Reevoo more reviews = higher conversion even at higher numbers: 50-100 reviews: 3.9%, 500-1000 reviews 6.4%.

Handwritten Testimonials

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Folica.com specializes in hair products.  Their site has 100s of products and 1000s of reviews.  How could we make reviews more persuasive?  They should pick a popular product and for any customer that buys this item two weeks after purchase mail out two pre stamped postcards requesting a handwritten testimonial.  Scan these testimonials.  Then run a split A/B test where …

Dishola For The Offline World

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If restaurants added a feedback feature on bills it would give valuable input on how people liked individual dishes.  As long as the feedback process was painless most patrons would participate and the information could be integrated to update the menu.  Avinash has shown how simple feedback gives valuable insight through 4Q, my idea merely extends the concept to an …

Product Testing

Rishi Rawat Blog 1 Comment

For the last two months I’ve been searching for a pair of headphones specifically designed for running. Searching online hasn’t helped me find a perfect pair. That being said I have found some personal Blogs etc but this is not sufficient because I want to hear the reassuring voice of an expert. This, then, is the basis of my idea. …

Losing Valuable Feedback

Rishi Rawat Blog 2 Comments

Vintagetub.com, like other ecommerce sites, asks customers for feedback. But you have to be registered to write a review. Fair enough. However, when I saw a useful review and went to mark ‘yes’ for the question “Was this review helpful to you?” I was once again asked to register. This, I think, is a bad idea. By voting for or …

Solving Shopping Cart Abandonment Problem

Rishi Rawat Blog 3 Comments

Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated. But what if a customer gets to a page with no reviews? My hunch is that this might have a negative effect… Here …

The First Review

Rishi Rawat Blog 5 Comments

Product reviews are the best (and easiest) way to convert browsers into shoppers. Reviews work because they represent independent customer testimonials, positive product reviews lift sales and negative reviews dampen them. The challenge is getting the first review, an empty review section casts bad light on the product: So what is a marketer to do? One rather simple workaround is …

Product Reviews – The Art And Science

Rishi Rawat Blog 7 Comments

While I am a huge fan of product reviews they have one inherent flaw – they are not designed for average products. Exceptionally good/bad ones get away because they inspire comment. As a result average products (which are in the majority) get left empty with obscure greetings like: which, by the way, does more harm because research shows positive reviews …