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Secondary Objectives

Rishi Rawat Blog Posts Leave a Comment

Few days/weeks after a purchase most e-tailers send out an email requesting a product review. There are two kinds of shoppers– extroverted shoppers who enjoy expressing their opinions, and introverted shoppers who have opinions but tend not to express them much. Shoppers that fall in the first group are more than happy to write a review. However, most shoppers fall …

Review Count

Rishi Rawat Blog Posts 4 Comments

We know 5 positive reviews are better than 0.  But for a product with 4.5 stars does it matter if the review count is 48 or 25,631? According to social commerce company Reevoo more reviews = higher conversion even at higher numbers: 50-100 reviews: 3.9%, 500-1000 reviews 6.4%.

Product Testing

Rishi Rawat Blog Posts 1 Comment

For the last two months I’ve been searching for a pair of headphones specifically designed for running. Searching online hasn’t helped me find a perfect pair. That being said I have found some personal Blogs etc but this is not sufficient because I want to hear the reassuring voice of an expert. This, then, is the basis of my idea. …

Losing Valuable Feedback

Rishi Rawat Blog Posts 2 Comments

Vintagetub.com, like other ecommerce sites, asks customers for feedback. But you have to be registered to write a review. Fair enough. However, when I saw a useful review and went to mark ‘yes’ for the question “Was this review helpful to you?” I was once again asked to register. This, I think, is a bad idea. By voting for or …