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Don’t Let Amazon Eat Your Lunch

Rishi Rawat Blog 2 Comments

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on Headsets.com: They have an impossible to miss Buy from Amazon.com button. On click, you are …

Buying Time

Rishi Rawat Blog 9 Comments

Have a look at your site data. You’ll find a majority of visitors spend comically low time on the site. Typically under 3 minutes. Think about your own behavior. How much time do you typically spend on new sites? Are you going to read this whole article? When I visit a site, even if my intention is to stay, I …

Getting More Recurring Plan Signups

Rishi Rawat Blog 3 Comments

Our objective is to get people to buy the monthly auto-ship plan (and not the one-time option). Here is the control (what’s online now): Everything is laid in front of the user. This can cause analysis paralysis (too many options). Also, the shopper is likely to pick the one-time option because they don’t want to get into a monthly membership. …

Divide and Conquer

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Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment. Their homepage is genius. They show one question with 2 choices: 2 noteworthy observations: 1: Our brain is designed to solve problems, …