Blog Header

eCommerce Speed = Win

Rishi Rawat Blog Leave a Comment

The amazing thing about our super-connected world is that smart eCommerce entrepreneurs can capitalize on a high popularity but short-lived trend.  Brick and mortar retailers don’t stand a chance. The hit show Game of Thrones has generated a really popular meme around the character Hodor.  This buzz can’t last more than 15 days, but, for those 15 days the buzz …

Subtle Trick

Rishi Rawat Blog Leave a Comment

We marketers scream when we want the user’s attention.  We use comically large fonts and ugly color contrasts; not because they’re beautiful, but because we know the loudest elements capture attention. But there is another way. I was on this product page … … and one of the first elements I noticed was the $ symbol to the left of …

Free Shipping for Everyone

Rishi Rawat Blog 2 Comments

I predict that in 5 years free shipping will be the norm. Let me paint a picture.  E-commerce started to take off 8 years ago because manufacturers who were paying slotting fees (definition) to stores like Macy’s and Sears realized they could use Google AdWords to directly establish 1:1 relationships with their customers, and save a crap load of money. …

Discount Code Location

Rishi Rawat Blog Leave a Comment

These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ their brand on Facebook.  Most display these promos on landing pages or product pages.  While those location are OK the best idea is to do what saatvamattress.com does, they show their message on cart page, where it has the highest chance to getting …

Price Valid From [08/21/2014] to [09/10/2014]

Rishi Rawat Blog Leave a Comment

To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days— Great way to incentivize on-the-fence shoppers to take action today.  Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.

Social Sharing

Rishi Rawat Blog Leave a Comment

On lostgolfballs.com when you get to cart page they have a clever design element that shows a partial 5% off coupon code— On click we see this popup— The idea is pretty simple, shoppers who are incentivized by the discount can access it by letting their Twitter or Facebook friends know about the order. Idea described above is a plug and …

Come out and Say It

Rishi Rawat Blog 2 Comments

3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com).  3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics.  Makes sense so far?  Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad.  Clicking the …

Coupon Codes Page

Rishi Rawat Blog Leave a Comment

Shari’s Berries (berries.com) knows shoppers are trained to hunt for coupon codes.  Instead of having shoppers visit sites like retailmenot.com or coupons.com Shari’s Berries wants to keep coupon searchers on their site.  So they’ve created a page that lists their current coupons.  This is a win-win for both the shopper (convenience) and retailer (saving on affiliate fees, plus preventing a site like …

Case Study: Make Them See Your Point of View

Rishi Rawat Blog 2 Comments

As online retailers we want our site visitors to behave a certain way.  Our visitors have their own ideas about what they want to do.  E-tailers who figure out a way to get what they want are the most profitable. Misterart.com sells art supplies.  Most art supply items are fairly inexpensive (averaging $5-$10) so one-time purchases aren’t in the interest …

Effective Free Shipping Messaging

Rishi Rawat Blog Leave a Comment

Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)– This is a 6, on a scale of 10.  This is how Amazon.com promotes their free shipping– In both cases effective shipping price is $0.  But Amazon’s approach is more effective because they have an action element.  Amazon first shows the $6.98 shipping fee, …

Pick One

Rishi Rawat Blog 1 Comment

The human brain is pretty bad at choosing between options, especially multi-criteria ones.  I entered dell.com with the idea of buying a desktop computer.  I hadn’t thought much about the anti-virus option, but knew not to be lured by Dell’s cross-sell and up-sell tactics (I know how retailers work, after all).  And yet, the lure overcame me.  Guess which option …

Enter Email, Get Price

Rishi Rawat Blog 1 Comment

Compostumbler.com doesn’t reveal “Sale Price” of their composter immediately. They ask visitors to enter their offer code (blue arrow below)– If you don’t have the offer code you can get one by clicking “Get one here” link (yellow arrow above).  This reveals a form– When I filled the form and hit Process Request button the “Sale Price” turned out to …

Daily Special

Rishi Rawat Blog 2 Comments

Sometimes one finds great ideas from the least expected places.  The iPhone app world is highly competitive; in order to generate mass appeal app developers are forced to keep prices low (mostly free) but in order to make a living they must generate profits.  So they have to think outside the box. Here is a great example.  Last Friday I …