Trick to Increase Credibility and Reduce Price Sensitivity (for 2019)

Most sites are beginning to realize that reducing the amount of content on any given page can go a long way (when done correctly). However, sometimes adding an extra element can help conversion rates. But we need to be careful with what we choose to add and, perhaps more importantly, when and where. Something businesses …

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Can Price Sensitivity Be Influenced? Yes

Written form of the video above: As marketers, we tend to want to put the consumer into price buckets. I’ve had conversations where the marketer would say: our target audience are retired people, or our target audience are people who make over $130k. This implies an affluent shopper who is price insensitive is price insensitive …

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