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Rishi Rawat Blog Leave a Comment

If customers leave an unfair review diffuse the situation by responding to their comment (pointed by red arrow in screenshot below)— Why does this matter?  Because reviews live on forever.  If your site has 100s of products with 1000s of reviews I suggest starting with your top selling items and working backwards. This might seem like a labor intensive project …

Social Proof on Steroids

Rishi Rawat Blog 2 Comments

37signals.com blog has an excellent example of how social proof can be a conversion catalyst.  Am sharing their post snippet– There’s a flash flood warning for all of Chicago today. Unfortunately there’s water in my basement (like other Chicago home owners)… The flood fixing company U.S. Waterproofing has a cool feature on their website. Look at who we’ve helped in …

Welcome

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Of all customer segments first-time visitors are most important.  Why? Because these customers have an unfilled need which they’re trying to fill on your site.  It’s fair to assume first-time visitors know very little about you.  One of the first and most important steps in the conversion process is building confidence in a new visitor.  One can do this many …

Strength In Numbers

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Shoppers like to know other shoppers have purchased from an e-tailer before.  This is why customer reviews are so effective.  But, as Jared Spool eloquently demonstrated in his Revealing Design Treasures presentation roughly 1,300 purchases generate 1 review, so for many smaller e-tailers product reviews are often empty.  But that does not mean we can’t build trust in a visitor.  …