Ensure 90% of Site Visitors See Your #1 Asset

If 90% of your site visitors aren’t seeing your #1 asset then the person responsible for not achieving your potential is you. Dharmashop.com is an online store.  As I explored their site I didn’t see anything that really blew my mind: they have a fairly good product selection, fairly OK site design and fairly good …

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Beautiful Design Can Hurt Conversions

Here is a screenshot of the top half of mytarp.com— Spend 30 seconds looking at it and tell me which page element grabbed your attention the strongest. [Don’t scroll down till you’ve made your selection] For me it was the ugly neon green “Custom Made Tarps” message. Assuming mytarp.com makes highest margin on their custom …

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Are You Giving Your Top Seller Enough Love?

Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report.  It’s highly likely that your top seller sells 2X as many units as the next best seller (Zipf’s law).  Now go to your top seller product page (on your site) and copy page link name.  Return to Google Analytics and go to …

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