If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Noticed something new on mobilehomepartsstore.com. On their site footer they have this overlay: I was a little surprised because normally sites ask for my email address. I never considered the option of asking for the customer’s phone number. And now that I think about it, it seems like this could be a very effective tactic.
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If 90% of your site visitors aren’t seeing your #1 asset then the person responsible for not achieving your potential is you. Dharmashop.com is an online store. As I explored their site I didn’t see anything that really blew my mind: they have a fairly good product selection, fairly OK site design and fairly good …
Continue reading “Ensure 90% of Site Visitors See Your #1 Asset”
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Touchofmodern.com has this prominent (and likely expensive) ad on CNN.com: The ad did a good job enticing me to want to click. So I did. I was then shown this landing page: The landing page doesn’t say one thing about keychains. But what’s worse is that the user is completely stuck; you can’t get rid of …
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Here is a lead capture form on bizfi.com– Let me tell you why it’s amazing. Notice the blank YOUR BUSINESS QUALIFIES FOR: and NUMBER OF AVAILABLE LENDERS: section. They’ve been left blank intentionally. Potential borrowers will want to start filling the form just to see how much they qualify for. It’s an itch that must be …
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These days most sites show an email signup popup when the user is about to exit the site. Themuse.com does something slightly different. They show a full screen overlay for the newsletter popup. It actually looks pretty good and was different enough for me to take notice and write about it– Do you know of …
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Sears.com, like most retailers, offers Guest Checkout— But what they do that’s smart is that when Guest Checkout is selected they ask for an email address before revealing other fields– This might seem like a small detail. But consider this: 20% of shoppers who reach shipping/billing page don’t complete the order. By capturing email address upfront sears.com …
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Here is a screenshot of the top half of mytarp.com— Spend 30 seconds looking at it and tell me which page element grabbed your attention the strongest. [Don’t scroll down till you’ve made your selection] For me it was the ugly neon green “Custom Made Tarps” message. Assuming mytarp.com makes highest margin on their custom …
Continue reading “Beautiful Design Can Hurt Conversions”
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These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ their brand on Facebook. Most display these promos on landing pages or product pages. While those location are OK the best idea is to do what saatvamattress.com does, they show their message on cart page, where it has …
Continue reading “Discount Code Location”
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Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report. It’s highly likely that your top seller sells 2X as many units as the next best seller (Zipf’s law). Now go to your top seller product page (on your site) and copy page link name. Return to Google Analytics and go to …
Continue reading “Are You Giving Your Top Seller Enough Love?”
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Fact 1: 100 million people watched the super bowl this year. Fact 2: The shark to the left of Katy Perry made a great impression on popular culture. Fact 3: Revzilla.com knows online shoppers have an attention span of 5 seconds, tops. Fact 4: The one thing revzilla.com wants new site visitors to know is …
Continue reading “Riding Coattails is Clever”
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If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.