What’s More Valuable: Email Address or Phone Number?
Noticed something new on mobilehomepartsstore.com. On their site footer they have this overlay:
I was a little surprised … Continue Reading
Ensure 90% of Site Visitors See Your #1 Asset
If 90% of your site visitors aren’t seeing your #1 asset then the person responsible for not achieving … Continue Reading
Bad Ad
Touchofmodern.com has this prominent (and likely expensive) ad on CNN.com:
The ad did a good job enticing me … Continue Reading
Teaser Capture
Here is a lead capture form on bizfi.com–
Let me tell you why it’s amazing. Notice the blank … Continue Reading
Full Screen Popup
These days most sites show an email signup popup when the user is about to exit the site.… Continue Reading
Guest Checkout
Sears.com, like most retailers, offers Guest Checkout—
But what they do that’s smart is that when Guest Checkout … Continue Reading
Beautiful Design Can Hurt Conversions
Here is a screenshot of the top half of mytarp.com—
Spend 30 seconds looking at it and tell … Continue Reading
Discount Code Location
These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ … Continue Reading
Are You Giving Your Top Seller Enough Love?
Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report. It’s highly … Continue Reading
Riding Coattails is Clever
Fact 1: 100 million people watched the super bowl this year.
Fact 2: The shark to the left … Continue Reading