If the Survey Request Sucks No One Will Participate

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. The heading has no personality and it is visually bland. If any patients decided to continue reading, they would have been met with similar copy that …

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Clever Popup

Shoppers ignore everything, especially annoying popups. So, to draw attention show something unexpected. On rockbottomgolf.com text is intentionally shown outside the popup box. This creates an asymmetry, which causes the shopper to slow down and notice the message. Few milliseconds of slowdown make all the difference:  

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