Data Breach + Bad Usability = Worst Possible Combo

Target (the retailer) was hacked recently and 110 million customer records were stolen.  Target took swift action and offered customers free credit monitoring for 1 year.  They sent an email asking customers to visit and enter their activation code. Let’s think about this from the perspective of a Target customer.  They are obviously freaking …

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Email Subscription Popup Is OK on All Pages Except One has a sitewide email signup popup that appears on every landing page.  I get it, they want to maximize email signups.  Here is where the logic breaks.  I’ve been receiving a little too many emails from lately, so this morning I clicked the “unsubscribe” link on their latest email.  This took me to …

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