Bad Ad

Touchofmodern.com has this prominent (and likely expensive) ad on CNN.com:

Touch_of_Modern_Ad

The ad did a good job enticing me to want to click.  So I did.  I was then shown this landing page:

Touch_of_Modern_Ad_LP

The landing page doesn’t say one thing about keychains.  But what’s worse is that the user is completely stuck; you can’t get rid of the app download top bar notification, or close the email signup popup.  I understand all exit routes have been blocked because touchofmodern.com wants a signup, but, come on.  If nothing else at least present a link to your About Us page so I can understand the benefits of giving up my email address.

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Lord & Taylor About Us Page

Lord & Taylor is a giant retail brand with 100s of stores across the US.  They spend millions on advertising.  This is their About Us page:

Lordandtaylor.com_About

Come on Lord & Taylor, you can do a better job telling your story.

Link to live page: http://www.lordandtaylor.com/webapp/wcs/stores/servlet/en/lord-and-taylor/content-view/About-Us

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Signup NOW

Within 0.01 seconds of landing on peeledsnacks.com this popup appears:

Peeledsnacks.com_Popup

Like, the page hasn’t even fully loaded and the popup is in my face.  Is that the best tactic?  What do you do when you get startled?  I know what I do: I get out of the way (in this case I click the [x]).  In a world where we can A/B test just about anything why not test the timing of this popup?  I mean, it’s a good offer and I would likely have wanted to signup for a 10% savings.  But give me a second to catch my breath.

What would have happened if the popup appeared once I engaged with the page (defined as time on site or pages seen)?  Would the signup have worked better?  Even if the absolute signup rate might be lower I bet you’d get better quality signups (i.e. people likely to buy your product).  In the end, isn’t that what really matters?

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Monday Inspiration

Next time someone from your team makes a mistake be more forgiving.  Because we all make them.  1. AdSense is the second most important way in which Google makes money.  2. Mobile is the biggest shift in how consumers use the web.

Screenshots below are of Google’s AdSense mobile page.  Notice the poor formatting (NEXT: button right below Why AdSense? doesn’t fit on page and columned content isn’t very readable)–

Screenshot A (top half of page):

AdSense_Screenshot_A

Screenshot B (lower half of page):

AdSense_Screenshot_B

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Readable Reviews

Which review is easier and quicker to read?

Review 1 (actual size):

Review 1

Review 2 (actual size):

Review 2

That’s right, it’s review 2.  Always present reviews in larger font size and darker font color.  You’ll be happy with the result.

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