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How Big is Amazon Prime?

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Well, … Source: @profgalloway Looking for quick win marketing ideas? Follow me https://twitter.com/BetterRetail or email subscribe (click Follow button on bottom right corner.)

eCommerce, Meet the Retail Store

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eCommerce is great. But the one thing it lacks is that between discovering an item and touching it is the pesky shipping bit.  Traditional retail mostly sucks but at least we can touch the heck out of anything on a shelf. Enter b8ta (www.b8ta.com).  b8ta is the first brick-and-mortar retailer architected to help you discover, experience, and buy the latest …

Did Not Encrypt This Message

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If you’re using email marketing you need to aware of this new Gmail feature where it notifies email receivers if your email was encrypted.  If it isn’t encrypted a red open padlock icon appears: And on mouseover the user is told this message isn’t encrypted: Most ISPs should be taking care of this but if your mailing list is seeing …

What Is FetchBack?

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Taken from their site… FetchBack is the Retargeting Company.  On average, 98% of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced retargeting platform, FetchBack is the only company that provides retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack Retargeting is easy to implement, …

Social Shopping – A New Approach

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Social Networks have helped us all get many more friends than we imagined possible.  But while our friend list is huge it offers little real life benefit.  That’s where TurnTo comes in.  TurnTo leverages the power of these casual networks in a very specific area: online shopping. TurnTo is based on a simple idea: unknown customer reviews are OK but …

The eCommerce Bubble

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In a definite sign that ecommerce platform space is getting too crowded Omniture has gone ahead with the purchase of Mercado’s Site Search and Online Merchandising platforms. Mercado’s customers include: Macy’s, OfficeMax, REI, Overstock.com, B&H Photo Video and Williams Sonoma. As recently as February ’08 Mercado was undergoing a re-brand when, in my opinion, they should have been focused on …

eBay Buys Bill Me Later

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In a move to further consolidate control of online payment environments eBay has gone and bought the second largest player Bill Me Later for an all cash transaction of $820 Million.  This is significant because eBay already owns PayPal.  Obviously the company is doing this to realign their business by focussing on strengths because the news also comes with the …

Proclivity Raises $5.5 Million

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The world is slowly slipping into the hands of Super Crunchers. As every interaction starts getting recorded it will only improve the super cruncher’s ability to mine data and identify powerful causal relationships.  One company offering super crunching services to the eCommerce world is Proclivity.  Their Proclivity Mail platform allows marketers to individually market to customers based on purchasing likelihood, …

IndexTools – Sold!

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This morning TechCrunch reports Yahoo! plans to enter the analytics space with the purchase of IndexTools. Microsoft and Google already have their own analytics solutions.

Coremetrics Raises Money

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InternetRetailer reports Coremetrics, part of the analytics big 3 has just raised another round of capital. This time London-based private equity firm 3i has invested $60 million into the company bringing total funding to $111 million. In the past year Coremetrics increased its customer base by 46%.

RedEnvelope – I Think She’s Ready To Pass On Now

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RedEnvelope has been struggling for a year now. Their stock has plummeted 97.2% and now Wells Fargo is tired of bankrolling them. I think she’s ready to pass on now. Sitting here it looks like RedEnvelope was a solid business so I’ll be curious to find-out just what went wrong. If you have any ideas please let me know.

The Borders Story

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While in school at Ypsilanti it gave me great pleasure to know a retail giant had first started at our neighbor city. This retail phenomenon was Borders. But as I evolved in the multichannel space I wondered why Borders never considered selling online. Was it because their arrogance made them believe Amazon.com could never replace the community aspect of a …

Omniture Expands To Video Analytics

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Omniture has expanded SiteCatalyst to include video analytics. According to the TechCrunch article: “If you are a marketer who uses videos to spread your message, you can now use Omniture to track metrics like how long people are watching your videos, whether they tend to skip forward in them, the rate at which they drop off, and which particular features …

Wilsons Leather – The Beginning Of The End

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It’s amazing how much one can tell by simply looking at a retailers ecommerce site. Over the months I’ve severely criticized Wilsons Leather (here and here), and now, the company is finally admitting failure. This morning Chain Store Age (login required) reported: Wilsons The Leather Experts Inc. will close the majority of its 260 mall locations and cut more than …