Often, what you stand for is even more important than the product you sell. Flowers for Dreams is … Continue Reading
Narrative Control is an attempt to make something positive that is or will be perceived as negative.
Fear … Continue Reading
A marketing lesson from Comcast:
If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy … Continue Reading
Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume … Continue Reading
I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many … Continue Reading
Marketers know 2 things:
1: The biggest obstacle with buying online is overcoming the trust hurdle.
2: Shoppers … Continue Reading
I was on a product page that had 562 reviews with an average rating of 4.7 out of … Continue Reading
If you want your shopper to provide an extra piece of information it’s a good idea to explain … Continue Reading