Without Narrative Control Amazing Offers Suffer

When a potential shopper is evaluating there are 4 types of thoughts going through their minds: 1: “Too good to be true” 2: Negative 3: Competitor 4: Do Nothing As marketers, our job is to successfully address all 4 thoughts. In this example, we’ll look at the “Too good to be true” scenario. On CNN.com …

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No Site Is Perfect. Can We Improve Conversions on Any Site in the World?

Hi there! My name is Preston and I work with Rishi at Frictionless Commerce as a conversion optimization specialist. I’ll be contributing a bit to Better Retail, so I just wanted to say it’s great to talk with you all and share some of what I’ve learned and worked on with Rishi. One of the …

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