Let Us Call You

Anything you do that reduces friction will improve conversions.  You know this, and williams-sonoma.com knows this.  That is why on product pages they have this prominent call-to-action— How does this make a difference, you ask?  Well, shoppers who have unanswered questions have 0% probability of converting; shoppers who have unanswered questions have 15% interest in …

Continue Reading
2 comment

Innovation On The Cheap

Many retailers look at their online channel as just another mode to complete a sale.  But that’s a low yield strategy.  Smart retailers use their online channels to do things that are either extremely expensive or impossible offline.  And the smartest ones execute ideas that are brilliant AND inexpensive. Ever since discovering eyebuydirect.com through getelastic.com …

Continue Reading
2 comment

Making Store Locators Work When You Don’t Have A Store At The Customer’s Location

Lets say this is your store locator page…. …and a searcher from Chicago lands on it.  Normally this would lead to an abandon (because you don’t have a Chicago location) but there may be a way to convert this exit into a sale.  Right at the bottom of the page I’d post this message: “If …

Continue Reading
2 comment