Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
Words really matter. Here is how you can make Continental Grand Prix 4000 S II Tire – Clincher sound interesting.
Starbucks app gamification and how that relates to System 1 (irrational) and System (rational) thinking modes.
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
Every marketer is singing praise and talking about the power of marketing automation. This is a contrarian view on the topic.
Hard to explain why but humor has a magical influence over buyer psychology.
What’s better than giving a bigger discount? Not giving a bigger discount and making shoppers play a fun game.
There are too many ecommerce marketing tactics to keep up with. If you don’t have the time to chase down every shiny object (as you shouldn’t) just focus on these 3 ideas.
TurboTax Free offer seems too good to be true. So they explain why it’s free. Turns out, that makes all the difference. See how they do it.
It’s hard to make a product page description stand out. In this article we share a tactic that is so unique we guarantee none of your competitors know about it.
We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus on conversion rates you are …
What doesn’t get seen doesn’t exist.
Surprising but this is not always the case.
When a potential shopper is evaluating there are 4 types of thoughts going through their minds: 1: “Too good to be true” 2: Negative 3: Competitor 4: Do Nothing As marketers, our job is to successfully address all 4 thoughts. In this example, we’ll look at the “Too good to be true” scenario. On CNN.com I saw this giant top …
Have a look at your site data. You’ll find a majority of visitors spend comically low time on the site. Typically under 3 minutes. Think about your own behavior. How much time do you typically spend on new sites? Are you going to read this whole article? When I visit a site, even if my intention is to stay, I …