Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Videos are great. Then why am I saying words are better? Find out …
Do visuals help drive conversions?
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Words matter. The difference between a great phrase and an average one is 2,000%.
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.