Is The Recession Zappos’s Achilles Heel?

Zappos.com loves selling all kinds of heels, and with two way free shipping customers love buying them.  But two way shipping is only free for the customer, for Zappos it means they lose money every time a return is made.  And it hurts.  Somewhere within Zappos’s corporate office there exists a black book and in …

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You Just Won A Potential Customer

I came across a delightful little store today.  Actually, I know nothing about them but the warmth of their homepage instantly made me feel conformable and built credibility.  See, instead of having boring sectional links zebs.com has used pictures of their employees.  Zebs understands something most retailers don’t, customers prefer shopping with companies that have …

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And Why Should I Be A Repeat Customer?

Lets face it, most products available at your store could be bought somewhere else (possibly for less).  In todays crowded ecommerce marketplace it’s really hard to make a customer remember you.  That’s why this find by Andy Sernovitz is so brilliant. Andy writes “Jim Kukral makes a crazy offer when you sign up for the …

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