Blog Header

Email Marketing

Rishi Rawat Blog Leave a Comment

There is a stage when a recipient, for the first time, does not read your message. This could be followed by a second and a third time. After a point deleting your message becomes habitual. I do this all the time too, I used to read Men’s Warehouse messages but then stopped at some point and now I just delete …

Can A Brand Over Advertise?

Rishi Rawat Blog Leave a Comment

We all realize that advertising is an excellent vehicle to propagate a brand promise.  We also know that for a brand to get registered its commercials need to play a set number of times. This part of the spectrum is well documented and understood, but what about over exposure, can it hurt? Or is it all positive? In India online …

Up-selling

Rishi Rawat Blog Leave a Comment

Retailers have been experimenting like crazy around the area of getting you to buy more. Some ideas have been bad and some have worked well, like the one where the retailer reminds browsers how many points they add with the purchase. This morning I came across another great idea at the 3minds blog, this one is about Hobby City’s innovative …

New Ideas On SEM

Rishi Rawat Blog 3 Comments

In my previous post I described how retailers could improve sales by email marketing techniques that exploit Departure Trends (like unexpectedly mild weather in November or sudden winning streak of Detroit Pistons). This post talks about how SEM can exploit those same events. This evening I was reading the Consumer Reports magazine and they talked about best gifts for the …

Personalization

Rishi Rawat Blog Leave a Comment

I’m not much of a gift giver but when I do end up gifting I like to make it as personalized as possible. For Valentines Day I bought love ‘fortune cookies’ from redenvelope.com which I thought were very cute. I would have liked it even better if I could have attached a handwritten note with the gift, something to show …