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eCommerce Speed = Win

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The amazing thing about our super-connected world is that smart eCommerce entrepreneurs can capitalize on a high popularity but short-lived trend.  Brick and mortar retailers don’t stand a chance. The hit show Game of Thrones has generated a really popular meme around the character Hodor.  This buzz can’t last more than 15 days, but, for those 15 days the buzz …

Teaser Capture

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Here is a lead capture form on bizfi.com– Let me tell you why it’s amazing.  Notice the blank YOUR BUSINESS QUALIFIES FOR: and NUMBER OF AVAILABLE LENDERS: section.  They’ve been left blank intentionally.  Potential borrowers will want to start filling the form just to see how much they qualify for.  It’s an itch that must be scratched.

Personality

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It’s really important to show the world your personality.  Even your quirky side.  Here is the error message mint.com shows when you reach a page that doesn’t exist: Hat tip to Kiki Moon.

Lord & Taylor About Us Page

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Lord & Taylor is a giant retail brand with 100s of stores across the US.  They spend millions on advertising.  This is their About Us page: Come on Lord & Taylor, you can do a better job telling your story. Link to live page: http://www.lordandtaylor.com/webapp/wcs/stores/servlet/en/lord-and-taylor/content-view/About-Us

Make It Fun

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Acitydiscount.com is a boring B2B e-business that caters to the needs of food service companies.  95% of the time service company buyers enter acitydiscount.com when they have a very specific need and once they land on the site quickly move from homepage to target product page and make a purchase.  This is the default relationship.  But acitydiscount.com has done something …

Price Valid From [08/21/2014] to [09/10/2014]

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To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days— Great way to incentivize on-the-fence shoppers to take action today.  Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.

Case Study: Make Them See Your Point of View

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As online retailers we want our site visitors to behave a certain way.  Our visitors have their own ideas about what they want to do.  E-tailers who figure out a way to get what they want are the most profitable. Misterart.com sells art supplies.  Most art supply items are fairly inexpensive (averaging $5-$10) so one-time purchases aren’t in the interest …

Just 1 Left

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Entertainmentearth.com has a page that lists all items where just 1 unit remains (red arrow in screenshot below) … Link to page– http://www.entertainmentearth.com/justoneleft.asp Great way to play on scarcity.

Leverage Your Strengths

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If there is a form of shopper interaction (email signup, customer service, chat, etc.) that works really well make sure to highlight the heck out of it. Homegallerystores.com knows personal consultations is their strength, which is why this pop-up is a good idea– The other thing to note is that shoppers don’t comply just because you ask, they need to …

Make It Easy

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On thespicehouse.com not only do they have a recipes section to sell more of their spices but as you read each recipe and whet your appetite your shopping list (for that recipe) has been created for you.  Check it out– http://www.thespicehouse.com/recipes/curry-and-cardamom-cookies-recipe  

A Day Before Christmas

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Cutleryandmore.com realizes December 24th is too late to market cutlery items (not enough time for a physical object to reach recipient).  But it’s the perfect time to pitch digital gift cards (can be sent via email)– Good move.