It’s really important to show the world your personality. Even your quirky side. Here is the error message mint.com shows when you reach a page that doesn’t exist:
Hat tip to Kiki Moon.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.