Personality

It’s really important to show the world your personality.  Even your quirky side.  Here is the error message mint.com shows when you reach a page that doesn’t exist:

Page not available. But Justin is

Hat tip to Kiki Moon.

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Jerry’s Bloopers

Jeromes.com is a furniture site.  On their homepage they have a link to a page called Jerry’s Bloopers (pointed by red arrow in screenshot below):

Jeromes_com_Bloopers

First of all, this is a super clever page name and the link begs to be clicked.  Then, when you do click it you’re greeted by this banner–

Bloopers

Very clever.  I love it.

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Great About Us Page

Great About Us pages draw us in and remove any lingering shopper doubt.  We wrongly assume that large companies can’t have a warm and fuzzy About Us page.  They can.  Here’s one example: https://www.4imprint.com/infopages/AboutUs.aspx

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