If the Survey Request Sucks No One Will Participate

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. The heading has no personality and it is visually bland. If any patients decided to continue reading, they would have been met with similar copy that …

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Why I Love eCommerce …

… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human powered flight price alert system. …

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Show Your Personality Every Chance You Get

John Bonini is a copywriter. He uses his site johnbonini.co to market his copywriting services (it’s all serious business stuff). The site lists testimonials. One of those testimonials is by his mother: It’s such a sweet touch. Lesson: Just because you are in the all serious business of being an online retailer doesn’t mean you …

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Order Confirmation Email with Personality

My friend Justin Marciszewski shared this: Adding a personal touch to your marketing messaging is a great way to generate Likability, and it’s no secret that shoppers are more likely to buy from people they like. A shopper may not even read beyond the first sentence of a message unless it has personality. Your business …

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