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Improving Your Marketing Messaging in 2019

Preston Swarthout Blog Leave a Comment

Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more features. Take this page from …

Thank You Card

Rishi Rawat Blog Leave a Comment

My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail …

So, That Was Fast

Rishi Rawat Blog Leave a Comment

On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let …

Have You Complimented Your Top Customers Lately?

Rishi Rawat Blog Leave a Comment

Got this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note. People remember unexpected kind gestures way longer than coupon codes. Also, don’t just contact top customers. You can get creative. …

My Mean Boss Wants You to Know About this Sale

Rishi Rawat Blog Leave a Comment

Moosejaw.com has done a great job with their email marketing. Check out what they emailed me (the subject line read “My Mean Boss wants you to know about this sale”): Instead of your typical marketing speak, Moosejaw uses the Likability tactic by adding humor to their messaging, and as a result, their potential customer is now aware of a “big …

Everyone Likes a Robin Hood

Rishi Rawat Blog Leave a Comment

I recently came across skiplagged.com—a site dedicated to finding the lowest ticket prices for flights. This site uses a number of conversion tactics and it uses them well. From the screenshot below alone you can see Personality (Likability), Clairvoyance (Serendipity), Confidence (Assurance), and Credibility (Assurance): What is perhaps more prominent and the most successful is this use of Likability. Skiplagged.com …

If the Survey Request Sucks No One Will Participate

Rishi Rawat Blog 2 Comments

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. The heading has no personality and it is visually bland. If any patients decided to continue reading, they would have been met with similar copy that provides no incentive for completing …

Lifetime Warranty

Rishi Rawat Blog Leave a Comment

Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough. To the depths of the Amazon basin …

Stories Matter

Rishi Rawat Blog Leave a Comment

If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy floss. And story isn’t just words, it’s also the packaging. Check out Bag of Unicorn Farts: Sells on Amazon for $10.95: And people who buy it aren’t enraged that they could by the same quantity of cotton candy for 20 cents. No, …

Why I Love eCommerce …

Rishi Rawat Blog Leave a Comment

… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human powered flight price alert system. But what makes it stand …

Your Free Sales Army

Rishi Rawat Blog Leave a Comment

Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not …