If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Great landing page example from ThinkFastToys.com: — The Google ad (highlighted)- — The landing page- The landing page gives quick bullets on why we should buy Hide & Seek Safari toys from this site. Competitive shoppers can quickly scan through the five benefits. Within scanning range is their BizRate rating, below that a customer testimonial …
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Brendan Regan’s post on how etailers should manage gift card redemption is so good I’m re-producing it verbatim (even the procrastination bit, which might seem out of place in this reproduction). The steps below illustrate the experience from a customer’s perspective: 1. Receive the card, note how much is on it. 2. Sometime between and …
Continue reading “Making Gift Card Redemption Better”
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If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.