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Total Savings

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I noticed this very clever landing page floating header on sierratradingpost.com– I love that they use the word ‘today’, which makes the header so much more persuasive. I also love the 66% savings figure because it reinforces the tag graphic that promises daily savings of 35-70%.  Shoppers assume that when retailers claim savings of 35-70% they really mean most will …

Do What Works For You

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If you have a page that converts first time visitors really well then it’s your job to make that page stand out.  The homepage layout of readymaderesources.com may be unconventional but it’s clear they want visitors to read their About Us info: What’s really clever about the layout is that while it makes About Us the star it also efficiently …

Click = Bounce

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I saw this very clever banner ad today: It was well designed and from a retailer I recognized.  Normally, I’m not a sucker for online advertising but this “tabbed” day look grabbed my attention and the fact that the day was cleverly set to Wednesday when today is Wednesday really intrigued me (relevance!!).  The ad had achieved all it was …

Nice Landing Page Part II

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The Ad: The Landing Page (notes in red): The Results Page:  Observe numbered underlined sections- 1. Roll over with detailed info for methodical shoppers. 2. Excellent persuasive copy.  Headings start by addressing biggest questions in customers’ minds: Are you surprised by the results?  Why choose Blue?  How does your brand compare? 3. Instant off coupon for impulsive shoppers. 4. Store …

Nice Landing Page

Rishi Rawat Blog 2 Comments

Though not a huge fan of aggressive discount tactics this example is worth sharing. Search query: Landing page: What I like is that the retailer understands my brand preference and immediately offers a 10% discount.  I’ve not even seen the price tag but the upfront discount definitely gets my attention.  In the cut-throat world of ecommerce this slight difference has …

5 Reasons To Buy

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Great landing page example from ThinkFastToys.com: — The Google ad (highlighted)- — The landing page- The landing page gives quick bullets on why we should buy Hide & Seek Safari toys from this site.  Competitive shoppers can quickly scan through the five benefits.  Within scanning range is their BizRate rating, below that a customer testimonial and on top live chat.  …

Making Gift Card Redemption Better

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Brendan Regan’s post on how etailers should manage gift card redemption is so good I’m re-producing it verbatim (even the procrastination bit, which might seem out of place in this reproduction).  The steps below illustrate the experience from a customer’s perspective: 1. Receive the card, note how much is on it. 2. Sometime between and 12/26 and 1/31, decide to …