It Doesn’t Always Matter How You Engage Visitors on Your Landing Page, Just That You Do

Freedomvoice.com’s paid ad (displayed in my Gmail)– Their landing page– https://orders.freedomvoice.com/free-trial/choose-your-number?t=800-numbers&utm_source=google&utm_medium=cpc&utm_term=800-numbers&utm_campaign=ya&gclid=CIbi45GyirkCFZCe4AodxGYA-g On this landing page, you’re bound to notice this interface– Showing available 800 numbers so high in the conversion funnel seems unimportant, but it’s a very intentional tactic to get landing traffic to click around. Curious visitors (which is all of us) will play …

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Helping Shoppers Search Quickly

Vistaprint.com sells 1000s of business cards (among other things). I saw this ad … … so I clicked it.  That took me to this page– http://www.vistaprint.com/gallery/IAEAAAABAAAAAAA=/premium-business-cards.aspx Screenshot– What I love about this landing page is that it was designed for someone arriving from the ad.  Vistaprint.com realizes when shoppers are presented with 168 X 24 …

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Nice Landing Page Part II

The Ad: The Landing Page (notes in red): The Results Page:  Observe numbered underlined sections- 1. Roll over with detailed info for methodical shoppers. 2. Excellent persuasive copy.  Headings start by addressing biggest questions in customers’ minds: Are you surprised by the results?  Why choose Blue?  How does your brand compare? 3. Instant off coupon …

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