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Guest Checkout

Rishi Rawat Blog 2 Comments

Sears.com, like most retailers, offers Guest Checkout— But what they do that’s smart is that when Guest Checkout is selected they ask for an email address before revealing other fields– This might seem like a small detail. But consider this: 20% of shoppers who reach shipping/billing page don’t complete the order. By capturing email address upfront sears.com might not guarantee a sale …

Sometimes, Adding Friction Improves Conversions

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When I landed on llbean.com through a PPC ad I was greeted by this popup– CLICK HERE TO ACTIVATE button could have been eliminated. They could have just shown the SAVE10 coupon code. Normally, reducing steps improves conversions. But in this case, llbean.com is adding friction (the need to click a button to activate coupon code) and it’s a brilliant strategy. Why? Because CLICK HERE …

It Doesn’t Always Matter How You Engage Visitors on Your Landing Page, Just That You Do

Rishi Rawat Blog 2 Comments

Freedomvoice.com’s paid ad (displayed in my Gmail)– Their landing page– https://orders.freedomvoice.com/free-trial/choose-your-number?t=800-numbers&utm_source=google&utm_medium=cpc&utm_term=800-numbers&utm_campaign=ya&gclid=CIbi45GyirkCFZCe4AodxGYA-g On this landing page, you’re bound to notice this interface– Showing available 800 numbers so high in the conversion funnel seems unimportant, but it’s a very intentional tactic to get landing traffic to click around. Curious visitors (which is all of us) will play around and click the radio …