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Geotargeted PPC

Rishi Rawat Blog Leave a Comment

While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy: Running the same search in Michigan showed this: Really smart. Wayfair used Serendipity and geotargeting to connect with me as a potential customer. By adding my state to their Google Adwords, I as a shopper …

Geotargeted Reviews

Rishi Rawat Blog Leave a Comment

For years I’ve been thinking about a test idea that combines these 2 facts– 1: Shoppers are more likely to convert when they can read reviews. 2: For a shopper in [Michigan] reading a review of another shopper who also happens to live in [Michigan] is a strong influencer.  Here [Michigan] can be any state. And then, I discovered a …

Addressing Shipping Times Upfront

Rishi Rawat Blog Leave a Comment does something different. They use IP geotargeting to figure out location of visitors and show shipping times on top of page (even before the shopper gets to product page or starts checkout flow). In my case shipping time was 1 day—

What’s Better Than Customer Reviews? …

Rishi Rawat Blog Leave a Comment

… reviews of customers who live near you. understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically re-sorts reviews starting from the searcher’s zip code. This is a good tactic for sites …

Visit Us

Rishi Rawat Blog Leave a Comment knows 2 things- 1. Some shoppers prefer buying offline 2. Using geolocation they can identify visitors from states with Dale and Thomas stores How do they act on this data? Observe bottom left corner-

Illinois Residents Pay No Sales Tax

Rishi Rawat Blog 6 Comments

This is a great example of personalization.  The first thing I noticed on was that I wouldn’t have to pay sales tax with the purchase.  Observe bottom right corner of screenshot–   Anyone visiting the site (barring Florida, which is where is based) will see the same message with Illinois replaced by their state name.  This is what …