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Geotargeted PPC

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While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy: Running the same search in Michigan showed this: Really smart. Wayfair used Serendipity and geotargeting to connect with me as a potential customer. By adding my state to their Google Adwords, I as a shopper …

What’s Better Than Customer Reviews? …

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… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code. This is a good tactic for sites …

Visit Us

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Daleandthomaspopcorn.com knows 2 things- 1. Some shoppers prefer buying offline 2. Using geolocation they can identify visitors from states with Dale and Thomas stores How do they act on this data? Observe bottom left corner-

Illinois Residents Pay No Sales Tax

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This is a great example of personalization.  The first thing I noticed on cableorganizer.com was that I wouldn’t have to pay sales tax with the purchase.  Observe bottom right corner of screenshot–   Anyone visiting the site (barring Florida, which is where cableorganizer.com is based) will see the same message with Illinois replaced by their state name.  This is what …