What’s Better Than Customer Reviews? …

… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code. This is …

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Illinois Residents Pay No Sales Tax

This is a great example of personalization.  The first thing I noticed on cableorganizer.com was that I wouldn’t have to pay sales tax with the purchase.  Observe bottom right corner of screenshot–   Anyone visiting the site (barring Florida, which is where cableorganizer.com is based) will see the same message with Illinois replaced by their …

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