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What’s Better Than Customer Reviews? …

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… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code. This is a good tactic for sites …

You Decide

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Backcountrygear.com has a page called WAYS TO SHOP– Here a shopper can specify a criteria they care the most about (like buying American made or lightweight items). This leads them to a page that lists all items that match the criteria. Behavioral studies show that once people make a decision they tend to stay consistent with it. On this page …

Filter Options

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The more filter options you offer, the more confident I’ll feel in finding the perfect product. Here are the filter options backcountry.com shows for winter jackets– Not only is this filter format helpful, it gives backcountry.com a hidden benefit. When I landed on backcountry.com I was ‘generally’ looking for winter jackets. After seeing the screenshot above I realized I wanted a …

Gift Ideas

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MetroKitchen.com is a site that specializes in cookware.  They have a simple, yet very effective Gift Ideas page … … where shoppers select a relevant option and see a list of highly targeted gifts. Opportunity: On “For wine fans” page (for example) MetroKitchen.com just lists products– Which means I have to click the first item, read description, hit back button, …

Building More Top Lists

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I’m a huge fan of top lists and believe every ecommerce site should slice and dice top lists in as many ways as they can imagine. There is no bad top list and no limit to how many you can create. Today I visited aveda.com and discovered 5 new ways to slice a list: – Travel Favorites – Award Winners …

Our Top 10 Most Desired Items

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There are products that sell well and then there are those that people desire. And while any retailer can list their hottest sellers have you ever seen one list their top ‘10 most desired items’? Before we jump ahead, let’s define a desired item. A desired item is: – An item on whose product page customers spend inordinate time – …

Orvis.com – Shop By Room

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Orvis.com has a really cool feature called ‘shop my room’. This is a truly new shopping experience because it allows users to step inside distinctive home collections and see how products look in natural settings.

Filter Options For Sale Items

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Low to high, high to low, list by name are all standard product refinement filter options. But for listing sale items an additional option is needed: Discount. The discount option should re-sort the list on the basis of discount, either $ or %. An example from limitedtoo.com:

Gift Shoppers Are Different

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Most eTailers recognize gift shoppers are an important segment. We serve this group by creating ‘gift guide’ sections with a bunch of products. But by creating a self-serve environment etailers are leaving a lot of money on the table. Here is a screenshot from the gift buying section on Macys.com: Clicking the BEAUTY link takes shoppers to the page shown …