What’s Better Than Customer Reviews? …

… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code. This is …

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Filter Options

The more filter options you offer, the more confident I’ll feel in finding the perfect product. Here are the filter options backcountry.com shows for winter jackets– Not only is this filter format helpful, it gives backcountry.com a hidden benefit. When I landed on backcountry.com I was ‘generally’ looking for winter jackets. After seeing the screenshot above …

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