Blog Header

Don’t Let Amazon Eat Your Lunch

Rishi Rawat Article 2 Comments

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on Headsets.com: They have an impossible to miss Buy from Amazon.com button. On click, you are …

Screw Automation

Rishi Rawat Article 6 Comments

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer …

Buying Time

Rishi Rawat Blog 9 Comments

Have a look at your site data. You’ll find a majority of visitors spend comically low time on the site. Typically under 3 minutes. Think about your own behavior. How much time do you typically spend on new sites? Are you going to read this whole article? When I visit a site, even if my intention is to stay, I …

Words Work When They’re Readable

Rishi Rawat Article Leave a Comment

10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color. It looks pretty but causes so …

Use Customers to Craft Better Product Pages

Rishi Rawat Article Leave a Comment

A couple of weeks ago, we wrote an article (link) explaining how you can improve product descriptions by studying submitted reviews. Reviews are a great way to see why customers actually “like” the product you are selling. We received some very interesting comments and questions: — What happens if your product page doesn’t have a lot of reviews? — How …

Competing with Self

Rishi Rawat Article Leave a Comment

I’m reading a book about Andrew Carnegie. Mr. Carnegie used a clever strategy to maximize productivity at his steel plants. He would pit plant against plant. You might be wondering, “How is what happened at a steel plant relevant here?“ I’m mentioning this because I believe you can use a similar strategy for your site. Let me explain … MDHearingAid.com …

Know Why Your Customers Like You?

Rishi Rawat Article 23 Comments

My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know …

Getting More Email Signups

Rishi Rawat Article Leave a Comment

Shoppers have been trained to gloss over marketing messages, which means most will close this popup without noticing the 20% off coupon: Video: If I was working for BabyBrezza here is what I would have done … To engage the user, slow them down, and notice the discount rate we’re using Challenge tactic. In our concept, this is the popup …

Conversational Sites

Rishi Rawat Article Leave a Comment

One of the big differences between buying online and buying at a store is the conversation aspect of the experience. At a store, I can discuss questions and concerns with a specialist. On the web, it’s more like a self-checkout experience. Clearly many people prefer to manage the whole process on their own (that’s the 4% that are currently converting …