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Email Sign Up Idea

Rishi Rawat Blog Leave a Comment

When site visitors encounter something expected they slow down and curiosity spikes. Let’s say you’re looking for ways to drive up email signups. This example from Trumans.com could be an inspiration. On the Truman’s homepage, the email signup is on top of the page. Below it is a countdown timer. Normally, email signup call-to-actions make an offer like “Give us …

Conversion Rates Are a Pretty Crappy Metric

Rishi Rawat Blog Leave a Comment

We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus on conversion rates you are …

Don’t Let Amazon Eat Your Lunch

Rishi Rawat Blog 2 Comments

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on Headsets.com: They have an impossible to miss Buy from Amazon.com button. On click, you are …

Screw Automation

Rishi Rawat Blog 6 Comments

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer …

Buying Time

Rishi Rawat Blog 9 Comments

Have a look at your site data. You’ll find a majority of visitors spend comically low time on the site. Typically under 3 minutes. Think about your own behavior. How much time do you typically spend on new sites? Are you going to read this whole article? When I visit a site, even if my intention is to stay, I …