Toward Higher Response Rates

Quantity centric attempts to improve email marketing effectiveness is far too scattered a strategy to ever have metric level dependability. However, it is true that people shop (more) when happy and this is an element marketers could consider when developing email marketing programs. And, it turns out, over a relatively large, related, sample size group …

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Memorable Quotes

If you don’t make it easy for customers to show their support, they won’t. – Andy Sernovitz Discounts and promotions are taxes placed upon brands for being unremarkable. – Kevin Hillstrom Advertising only accelerates the inevitable. – Roy Williams To a worm in horseradish, the whole world is horseradish. Successful marketing is about telling a story …

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