Dishola For The Offline World

If restaurants added a feedback feature on bills it would give valuable input on how people liked individual dishes.  As long as the feedback process was painless most patrons would participate and the information could be integrated to update the menu.  Avinash has shown how simple feedback gives valuable insight through 4Q, my idea merely …

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Product Descriptions And Their Lack Off

I don’t know about you but the way etailers describe products makes me want to abandon my shopping cart. Here is a randomly selected product description from a randomly selected etailer, pcmall.com: And now for my version. To make this task realistic I gave myself only five minutes to write. I believe most etailers should …

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Recommending products even when they’re not yours

The typical Men’s Wearhouse customer probably has some of the characteristics listed below: – He is male – He is 30-45 – He travels on business – He is trendy – Is involved in sales Men’s Wearhouse (based on points above) owns this persona. But this persona has other needs beyond products sold by Men’s …

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Top Seller Lists — Filter Options

At the bottom of their home page delightfuldeliveries.com displays 3 lists: Top Best Sellers, Top Rated Products and Top Happy Birthday Gifts. Listing top sellers is a well known best practice but delightfuldeliveries.com has created 3, thus making their top seller lists 3 times more relevant. As a marketer I would attempt to create as …

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