You Just Won A Potential Customer

I came across a delightful little store today.  Actually, I know nothing about them but the warmth of their homepage instantly made me feel conformable and built credibility.  See, instead of having boring sectional links zebs.com has used pictures of their employees.  Zebs understands something most retailers don’t, customers prefer shopping with companies that have …

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And Why Should I Be A Repeat Customer?

Lets face it, most products available at your store could be bought somewhere else (possibly for less).  In todays crowded ecommerce marketplace it’s really hard to make a customer remember you.  That’s why this find by Andy Sernovitz is so brilliant. Andy writes “Jim Kukral makes a crazy offer when you sign up for the …

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Making Gift Card Redemption Better

Brendan Regan’s post on how etailers should manage gift card redemption is so good I’m re-producing it verbatim (even the procrastination bit, which might seem out of place in this reproduction).  The steps below illustrate the experience from a customer’s perspective: 1. Receive the card, note how much is on it. 2. Sometime between and …

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