No one likes popups. But if you’re clever you can get people to NOT exit yours.
The best way to develop ideas is to think about the naysayers. See this great example.
Ever wonder why no matter what site you visit a familiar product page layout greets you? We’ve wondered too.
It’s hard to get shoppers to convert. Have you considered gamification?
eCommerce marketers are constantly looking for automated email marketing hacks. This article talks about a very un-automated solution that works.
I’m reading a book about Andrew Carnegie. Mr. Carnegie used a clever strategy to maximize productivity at his steel plants. He would pit plant against plant. You might be wondering, “How is what happened at a steel plant relevant here?“ I’m mentioning this because I believe you can use a similar strategy for your site. Let me explain … MDHearingAid.com …
My wife surprised me with a trip to a camping site with a Yurt. If, like me, you have no idea what a Yurt is here is a picture: Was a fun experience. But what I liked best wasn’t the Yurt, it was the camp washroom facility. Really appreciated how clean it was. But the camp management will never know …
For those who prefer video– For those of you who like to read (talking to you, Lars)– Have you ever wondered why there is a delay between a change initiated by you and when that change registers? This is known as adoption latency. It’s the time gap between action and outcome. Defection latency is the evil twin. To understand adoption …
It’s expensive to spend money to acquire a new customer. What if we could use an existing customer to generate word-of-mouth marketing for us? You’ll love this idea.
Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–
Most sites want you to sign-up for their newsletter– But when we don’t, they simply accept their fate and move on. This e-tailer uses a different approach. The moment I unchecked, I was reminded of my potential ‘loss’– Email checkbox.
Sharing an example of a clever e-tailer that embeds audio FAQs on product pages. Screenshot- This is a great example of the right solution for the appropriate product. SYCLOVIR is a fungal cream most people might not have heard of (I know I hadn’t). Anyone considering a purchase would need to be convinced about its efficacy. In this situation, audio FAQs are …
I don’t know about you but the way etailers describe products makes me want to abandon my shopping cart. Here is a randomly selected product description from a randomly selected etailer, pcmall.com: And now for my version. To make this task realistic I gave myself only five minutes to write. I believe most etailers should be able to devote at …
There are so many ecommerce stats out there. Here is a collection of the most interesting ones (maintained by a guy who has been in ecommerce for 13+ years).
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