10% discounts are everywhere. They are so pervasive most shoppers ignore them or yawn when they see them. … Continue Reading
I’ve spent the last 2 months reflecting on everything I’ve thought about buyer psychology as it applies to … Continue Reading
You spent money to attract a new visitor. This visitor was different. Unlike 91% of new
We have an unhealthy obsession with site conversion rates.
When they’re up we feel good. When they’re down … Continue Reading
First, a definition. Narrative Control: Making positive something that is or will be perceived as negative.
If you … Continue Reading
We can’t force shoppers but we can certainly gently nudge them.
If a visitor to your site leaves … Continue Reading
96% of marketing emails are obviously templates (or is it 100%?).
I know why companies don’t send personalized … Continue Reading
If you want people to interact with your banner ads follow this tactic from SEMrush:
Have a look at your site data. You’ll find a majority of visitors spend comically low time on … Continue Reading