Solving The Shopping Cart Abandonment Problem

This is an old post that somehow got deleted.  So I am reposting- Without a doubt this is the most interesting brainteaser in all of e-commerce land: 1/3rd of all online shoppers leave their shopping carts.  People abandon for a number of reasons: 1. Lack of trust.  This can be remedied with assurances (‘guaranteed returns’, …

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Illinois Residents Pay No Sales Tax

This is a great example of personalization.  The first thing I noticed on cableorganizer.com was that I wouldn’t have to pay sales tax with the purchase.  Observe bottom right corner of screenshot–   Anyone visiting the site (barring Florida, which is where cableorganizer.com is based) will see the same message with Illinois replaced by their …

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Strength In Numbers

Shoppers like to know other shoppers have purchased from an e-tailer before.  This is why customer reviews are so effective.  But, as Jared Spool eloquently demonstrated in his Revealing Design Treasures presentation roughly 1,300 purchases generate 1 review, so for many smaller e-tailers product reviews are often empty.  But that does not mean we can’t …

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