Yelp Is Not A Dating Site, But…

Email marketing, by and large, is a way for marketers to manage recall through saturation. Academically we all realize flooding is bad (unclassy) marketing but because it works we do it anyway. Fortunately, the good folk at Yelp.com have decided to try something different. Their editorial team actually parsed customer experiences and comments and created …

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The Right Message For The Right Audience At The Right Time

I got an email from Amazon this morning promoting the TomTom GPS system. This was not a blast email but a very well calculated strategy. Amazon has probably noticed I’ve looked at several GPS systems over the year but never managed to pull the trigger. They know I am not a compulsive shopper. In the …

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Solving Shopping Cart Abandonment Problem

Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated. But what if a customer gets to a page with no reviews? My hunch is that this might …

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