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Make Me Feel Special

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I was on scrapbook.com and noticed this clever email signup popup—   “Shhh..don’t tell anyone.”— makes me feel special. “HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.

Clever Way to Capture Email

Rishi Rawat Blog 4 Comments

On horse.com this popup appears on landing pages— Couple observations— 1: Well designed.  Design matters. 2: Creates sense of urgency via Limited Time ONLY! banner.  Could be more effective if they showed dynamic date.  Example— Offer Ends [current date + 4]. 3: They use a non-generic promo code (0EC211Y8IJ).  This is an important detail because when shoppers see generic coupon …

Micro Conversions Matter

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Labrada.com is a sports nutrition site that sells to people who are into body building and losing weight.  They understand that once a shopper believes in the Labrada brand they’ll buy Labrada nutrition products on a regular basis.  This is why when a new visitor comes to their site they don’t aggressively push product sales.  Their primary goal is to …

Artistic Email Signup Popup

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These days nearly every site has an email signup popup on their lading page.  It must be flavor of the month.  But most of these email signup popups look alike, which is probably why visitors instinctively close them.  If you want your email signup popup to work you’re going to have to make it look different, in a good way.  …

Email Subscription Popup Is OK on All Pages Except One

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Gardeners.com has a sitewide email signup popup that appears on every landing page.  I get it, they want to maximize email signups.  Here is where the logic breaks.  I’ve been receiving a little too many emails from gardeners.com lately, so this morning I clicked the “unsubscribe” link on their latest email.  This took me to their unsubscribe page where, because …

Make It Look Exclusive

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Moo.com shows this very interesting popup on their homepage (notice red box in screenshot below)– This is a very clever strategy. Moo is making it sound like this invitation (free shipping on next order) is for people who saw Moo ad. What do you think this does? It makes visitors who didn’t see the TV ad want to signup because …

Gmail User? Get 20% Off

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Gmail recently redesigned their email interface.  Now marketing messages reside under “Promotions” tab.  This has been done to make the end user’s life easier but it makes the marketer’s life harder because they’re now being managed by a gatekeeper called promotions tab.  Betabrand.com wanted to change this so they created a super informative/shareable email.  And to ensure subscribers implemented suggested …

Entertaining Email Popup Concept

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Zivame.com has an entertaining email signup strategy.  When you land on their homepage a popup appears that allows you to virtually scratch off a card; revealing a hidden discount for signing up to their email list.  Here is the popup in action (watch video in 720p HD mode)– [First saw zivame.com popup on visualwebsiteoptimizer.com] ————————– Like this post?  New conversion …

Timbuk2.com Order Confirmation Email

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My friend Mike had an old Timbuk2 bag that was sent back for repairs.  Timbuk2 gave him store credit to replace it.  Here is the order confirmation email.  The email is full of personality.  Read whole email– Dear Charles, Thanks for picking us. Get ready to ROCK! Here is your order summary email. We suggest that you actually read it and like it because this …