Email marketing is a magical thing. Instead of waiting for a new or past buyer to stumble on your site, with email marketing you can take a product page and literally send it to the subscriber’s inbox. But because marketers exploit email marketing so much its effectiveness goes down with each passing year. Shoppers are getting more emails, and they’re …
I was on owletcare.com. Then I moved my mouse to exit the site and saw this popup– This is a very clever strategy because while owletcare.com knows I’m not going to buy right now (I’m exiting in under 30 seconds) they want to at least get some demographic info about me. And what’s even more clever is that they’ve shown …
Based on registered user’s browsing behavior Coach sends a simple prompt email–
Popup on olejostores.com–
Not sure if this is a ‘real’ technical glitch but I bet the email performed really well. Email from Lucky Brand–
When you want to make it really stand out, make it sound like a 1 time opportunity—
4allpromos.com wants first time visitors to signup to their mailing list, and in return receive free shipping. To communicate this they show a truck shaped popup with background shadow effect— I guess if you’re going to show a popup might as well make it interesting looking.
I’ve been getting a lot of emails from michaels.com lately. So I clicked the ‘unsubscribe’ link in this email footer. The next page changed my mind—
A very cool tactic to drive up signups. This popup appears when the site visitor has spent a certain amount of time and visited a certain number of pages–
Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read the underlined section in the screenshot below (underlined in red by me)— This is a very clever line because it creates a sense of exclusivity in the mind of the …
I saw this example on mageworx.com (http://blog.mageworx.com/2014/10/pop-up-forms/). They describe an example where when visitors to GetResponse.com close their browser window this sweet popup appears— Shoppers hate popups and will close them as soon as they can. But there are scenarios (like design concept above) where popups can work.
I felt I had seen every tactic possible to goose email signups (example, example, and example). Then I saw this clever tactic on basspro.com. Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item— A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t …
As I was casually browsing through poppin.com an email signup popup appeared. Was annoyed and ready to click (x) but reading their popup message totally calmed me down—
Backcarebasics.com shows this popup when a new visitor lands on site— I entered my email just to see what was behind Discount Code Will Appear Here.
I was on scrapbook.com and noticed this clever email signup popup— “Shhh..don’t tell anyone.”— makes me feel special.“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.