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Segment or Die

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Email marketing is a magical thing.  Instead of waiting for a new or past buyer to stumble on your site, with email marketing you can take a product page and literally send it to the subscriber’s inbox. But because marketers exploit email marketing so much its effectiveness goes down with each passing year.  Shoppers are getting more emails, and they’re …

Guest Checkout

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Sears.com, like most retailers, offers Guest Checkout— But what they do that’s smart is that when Guest Checkout is selected they ask for an email address before revealing other fields– This might seem like a small detail. But consider this: 20% of shoppers who reach shipping/billing page don’t complete the order. By capturing email address upfront sears.com might not guarantee a sale …

Strange Shape Popup

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4allpromos.com wants first time visitors to signup to their mailing list, and in return receive free shipping.  To communicate this they show a truck shaped popup with background shadow effect— I guess if you’re going to show a popup might as well make it interesting looking.

Exclusivity Messaging

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Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read underlined section in screenshot below (underlined in red by me)— This is a very clever line because it creates sense of exclusivity in the mind of the shopper. That one …

Exit Popup

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I saw this example on mageworx.com (http://blog.mageworx.com/2014/10/pop-up-forms/). They describe an example where when visitors to GetResponse.com close their browser window this sweet popup appears— Shoppers hate popups and will close them as soon as they can. But there are scenarios (like design concept above) where popups can work.

Cleverest Email Signup

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I felt I had seen every tactic possible to goose email signups (example, example, and example).  Then I saw this clever tactic on basspro.com.  Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item— A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t …