If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Question: I want to send my mailing list a special discount that will run just 5 days. If I send discount notification email on day 1 and “last day” email on the 5th day what kind of sales lift could I get with “last day” email? Answer: 2.3x
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Here is a screenshot of the top half of mytarp.com— Spend 30 seconds looking at it and tell me which page element grabbed your attention the strongest. [Don’t scroll down till you’ve made your selection] For me it was the ugly neon green “Custom Made Tarps” message. Assuming mytarp.com makes highest margin on their custom …
Continue reading “Beautiful Design Can Hurt Conversions”
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I’ve struggled with product page review counts. I know going from 0 reviews to 1 with 4.2 stars (or better) improves conversion rates 20% (source). But, if an item already has 4.5 stars and 7 reviews … … is there additional benefit of collecting 41 more reviews (reaching a total of 48)? Well, it turns out, I …
Continue reading “7 Reviews Versus 48”
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Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report. It’s highly likely that your top seller sells 2X as many units as the next best seller (Zipf’s law). Now go to your top seller product page (on your site) and copy page link name. Return to Google Analytics and go to …
Continue reading “Are You Giving Your Top Seller Enough Love?”
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This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture— Have you ever received marketing mail with cash in it?
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When new visitors to framesbymail.com add an item to their cart they see this popup on cart page– At first glance this feels like a bad idea (don’t shoppers hate popups?), but it could be a good tactic. Popup offer is vague (receive a special discount) and according to Jakob Nielsen shoppers search in a hub …
Continue reading “Cart Page Popup”
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In October 2007 I wrote a blog post listing 10 ecommerce facts. Since then, every time a new ecommerce fact comes my way the original article is updated. The article now has 37 interesting ecommerce facts; check it out– https://www.frictionless-commerce.com/blog/ecommerce-facts/
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Want to get a sense for how many etailers are out there? Get this- Magento is one out of a reported 600 shopping carts (source). Magento alone is cart of choice for 75,000 etailers (source). You do the math.
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Most retailers offer shipping specials above a minimum order amount. Not GivingGallery.com:
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If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.