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Leveraging Both Quantitative and Qualitative Insights

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2 weeks ago I posted an article about Zappos’ new product page layout.¬† Here is the layout (click image below twice to see enlarged view)– This new design was most likely driven by clickstream analysis (quantitive data).¬† However, if you look closely you’ll see this call to action on the page– Interface shown above was added so visitors can submit …

Whisper Marketing

Rishi Rawat Blog 2 Comments

Windycityparrot.com is an e-tailer specializing in exotic bird supplies.  Their site is popular but their visit volume represents a tiny sliver of US bird supplies market.  I am sure they would love introducing more customers to their site. Here is a potential solution.  Who do exotic bird owners know?  That’s right, other exotic bird owners.  Windycityparrot.com should run a small …

Solving Shopping Cart Abandonment Problem

Rishi Rawat Blog 3 Comments

Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated. But what if a customer gets to a page with no reviews? My hunch is that this might have a negative effect… Here …