Leveraging Both Quantitative and Qualitative Insights

2 weeks ago I posted an article about Zappos’ new product page layout.  Here is the layout (click image below twice to see enlarged view)– This new design was most likely driven by clickstream analysis (quantitive data).  However, if you look closely you’ll see this call to action on the page– Interface shown above was …

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Solving Shopping Cart Abandonment Problem

Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated. But what if a customer gets to a page with no reviews? My hunch is that this might …

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