Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
Videos are great. Then why am I saying words are better? Find out …
Words matter. The difference between a great phrase and an average one is 2,000%.
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
Rishi had a great post on his LinkedIn the other day about how marketers use superlatives so much that they’ve lost their effect. This is something I (Preston) thought was a great observation that not enough people are talking about.
Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.
And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.
It’s so easy to fall in the trap of writing more words. But there’s a better way.
Want to see how subtle marketing messages perform better? Read on …
Amazon is full of millions of sellers. How can we stand out when Amazon page template is so restricted? We have an idea …
Looking for a great example of an order confirmation email? Look no further. This example perfectly shows how words influence buyer psychology.
Words really matter. Here is how you can make Continental Grand Prix 4000 S II Tire – Clincher sound interesting.
It’s hard to make a product page description stand out. In this article we share a tactic that is so unique we guarantee none of your competitors know about it.