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Customized Product Comparison Table

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There is one really important aspect of improved conversions: when you let the user drive their own experience they convert at a higher rate. Drip.com understands this. When you go to their comparison page instead of showing a table with 3 pre-selected competitors Drip allows users to select the competitors they want to compare Drip against, thus improving the relevancy …

Difficult Choices Kill Conversion Rates

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We think choices are good, but if you don’t clearly describe the differences between choices you are most definitely hurting conversion rates. Consider this: A shopper is looking to buy a wireless temperature sensor for their grill. They land on https://store.weber.com/accessories/category/igrill-products/1640 product page: The item sounds impressive and within their price range. But now the shopper notices a second option …

Guiding Through a Complex Purchase

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Buying a large banner print online can be overwhelming: what if you screw up the order? Signsite.com has developed a clever solution. When you first visit a product page (for example http://www.signsite.com/hanging-banners) what would normally look like … … transforms to this– And when you click Next the next tip appears: Click Next one more time: Click Next one last time: …

Starting the Process

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The most important step in driving conversion rates is to get the shopper to take an action that clearly demonstrates interest. It doesn’t have to be a big action, the smallest of actions will do. Something magical happens once an action is taken. When a visitor first lands on the site their personal investment is 0, and with 0 investment you have no …