Top 7 Email Signup Ideas for 2019

It’s 2019. By now, shoppers know what to expect when they’re confronted with an email signup popup. What are shoppers likely going to do today? They’ll immediately close the popup, skip past the email signup form, or uncheck that sneaky little email newsletter box. They do this automatically, as if they’ve been conditioned to hate …

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Getting Better Quality Reviews

Let’s look at these 2 reviews: A: Generic and just adds cognitive load: B: Specifically addresses shopper concern about mattress delivery to buildings (Narrative Control): Which one do you like better? Instead of sending out a generic post-purchase email that says, “Hope you are enjoying product X, please write a review” study the product and …

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