Case Study: Make Them See Your Point of View

As online retailers we want our site visitors to behave a certain way.  Our visitors have their own ideas about what they want to do.  E-tailers who figure out a way to get what they want are the most profitable. Misterart.com sells art supplies.  Most art supply items are fairly inexpensive (averaging $5-$10) so one-time …

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How I’d Improve Hotsauceworld.com

Google ‘hot sauces’ and hotsauceworld.com is the first result that pops up.  For every hot sauce seeker hotsauceworld.com is a mandatory stop and every month over 15,000 fellow seekers land here.  Being that hotsauceworld.com gets all this organic traffic as a passionate hot sauce enthusiast I have a few suggestions. Idea 1 Build a list …

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Building Better Shopping Experiences

Every day I visit one eCommerce site to do a quick audit (against a list of best practices). This morning I visited Bissell.com and found absolutely no shortcomings on their site: Site traffic: 223,451 unique monthly hits – Good Site navigation: above average Product page: has product video – Great Larger images: check Features page: …

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