We explore this question on our blog
The picture below was taken from a POM advertisement in Money magazine. Lighting wasn’t great so below the ad photograph, I’ve added bigger screenshots of every important ad section. Section by section analysis (screenshot followed by explanation)– 1: Relevant headline– I saw this ad in Money magazine so the headline LIFETIME RETURNS is particularly relevant and has been used intentionally. 2: …
Sometimes one finds great ideas from the least expected places. The iPhone app world is highly competitive; in order to generate mass appeal app developers are forced to keep prices low (mostly free) but in order to make a living they must generate profits. So they have to think outside the box. Here is a great example. Last Friday I …
At my local grocery store today I noticed they were out of pie crusts. My first thought was “don’t these idiots know they need to stock-up for last-minute Thanksgiving shoppers?” And then, a few minutes later, as I noticed 5 different display tables showing off prepared Thanksgiving pumpkin pies it struck me- these guys aren’t idiots at all. This pie crust …
For pretty much every etailer name I type into Google’s search box I get a prompt with a variation of “coupon code” in it. Screenshots- These are literally the first five companies I ran the test for. Start typing the name of your favorite etailer into Google and see what happens. So, what is the solution? Is there a SEO …
Sometimes making things easy for the buyer is the right idea. But there are times when you want to make things a little hard. And it has everything to do with buyer psychology.
For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana. Their service has never been complaint worthy but I’ve always found them a little expensive. The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a …
Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated. But what if a customer gets to a page with no reviews? My hunch is that this might have a negative effect… Here …
Alfred Dunhill started playing with their eCommerce environment last year and they have already unearthed a pretty neat and engaging interface. Click on the image below to see the ‘live’ tool: Not everything about the gift predictor is perfect though: the interface is heavy, they don’t mention price and matches are a little weak but all in all, it’s a …
OfficeMax discovered that by keeping too many products in their store they started losing margins because associates were spending inordinate amounts of time helping customers find products. More choice was causing lower satisfaction levels (an idea eloquently described in ‘The Paradox of Choice’). Does this apply online too?
Retailers (online and offline) really care about Price Elasticity. It determines their bottom line. Price elasticity definition The measure of the responsiveness of consumers to a change in a product’s cost. Definition source. It follows that if the price of a product is increased overall units sold drop, and vice versa. But this is not always the case. The Heinz story …
