Deep discounting is good, right? Actually, if the massive discount you are offering isn’t backed by a story the shopper will not buy.

COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.

You want me to watch a 30-minute video? Are you nuts?

Visualization definition: Reinforcing a point using a visual device.

Do visuals help drive conversions?

Sometimes, shoppers need a little bit of help to become more comfortable with the price. If we can do that, then they’ll buy more often.

Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.

Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.

This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.

Online shoppers move around really fast, blink and you’ve lost their attention. But there is a proven strategy to get their attention.

No one likes popups. But if you’re clever you can get people to NOT exit yours.