Product Story Angle Examples
Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.
Boost Conversions With Surprising Details
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
Optimize Conversion Rates By Understanding How Shoppers Behave Online
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
CRO Without User Research: Making Guesses About Your Buyer
Making guesses about your buyer might seem impossible without user research. In this article, we’ll reveal an alternate path.
Too Good to Be True
If the reader perceives something to be too good to be true you can be sure they will not buy. This article shares the solution.
Conversion Tip: Questions Before Conversions
The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. After 12 years of looking, here are my favorite buyer psychology stories.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
Psychology of Ecommerce Sales: Priming
Priming is an eCom marketer’s superpower. Marketers who understand how priming works dramatically improve results.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
Buyer Psychology of Email Popups
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.