PS: I Love You. Get Your Free Email at Hotmail.

Viral Loop is a new book by Adam L. Penenberg.  I’ve not read it yet but did go through the author’s guest post on TechCrunch.com (article link).  The Hotmail story is relevant to BetterRetail.  A summary: Hotmail initially raised money through the VC firm Draper Fisher Jurvetson.  While considering advertising Hotmail founder suggested billboards.  Draper …

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We, The Super Crunchers

I’ve just finished reading one of my favorite books this year.  It’s called Super Crunchers and I believe it has  some very valuable lessons for retailers.  The central theme is that through statistical tools like regression analysis it’s possible to test for the co-dependence of variables.  Finding these dependencies allows companies to exploit them.  Let …

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