In the book Mind Programming author Eldon Taylor shares his experience selling sewing machines using bait-and-switch:
It started … Continue Reading
Stage 1: The big bang. Somewhere in the early 90’s technology emerged which allowed people to inexpensively … Continue Reading
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.